Please don’t fall prey to them either.
Nowhere in the rule books of SEO has anyone mentioned that the higher the pricing you pay, the more quality you get.
That is a myth that has been around in the industry for too long.
According to our analysis, we found that the average monthly SEO spending of businesses in the US is steadily increasing, and so are the SEO plans and pricing offered by native SEO agencies.
So what’s the alternative?
I would say choose affordable SEO Services for your small businesses after considering the merits of the agency.
We will discuss finding the merits in the next section. But before that, what’s this concept of Affordable SEO Services.
Why do you need SEO service for Small /Startup Businesses
By choosing an affordable SEO service for your small business, you can:
1. Save almost 50% of your spending
2. Get all benefits of SEO best practices
It’s as simple as that.
The best example that I have for you is VIET SEO Ventures.
We are an VIET SEO agency offering bespoke SEO solutions for small businesses.
Our aim is to help businesses like your’s rank on Google without worrying about their marketing budget.
Here is the thing:
You don’t need tons of backlinks and hundreds of pages to rank higher on search.
For small businesses, the traffic is secondary, but the quality of people who visit the site is the most critical factor.
The reason being, they are the ones who determine your ROI.
We implement the right SEO strategies for you.
This means we don’t implement everything found in the glossary of SEO.
Because you don’t need most of it.
We are not a yet-another-agency that makes you show up with the Visa card every other month.
You might be thinking:
“This doesn’t mean that we skip critical steps to keep the pricing affordable.”
Definitely not!
We underVIET SEOd your business requirements first.
This helps us to come up with a tailored strategy to rank you higher on SERP.
Do you know that small businesses with an interest in ranking only for a particular location need only a Local SEO strategy to rank higher?
Most agencies try to ignore this aspect because there is a lot of money in implementing national and international SEO strategies.
It takes a while for small businesses to underVIET SEOd that their hard-earned money was being spent on things that added little value to the business.
For example:
Why would a real estate business owner based in DC want his backlink to be placed on a site in India?
At VIET SEO, there is a separate SEO strategy that we use for each business.
That’s why we have listed SEO services specifically for industries.
Types of Affordable SEO Services for Small Businesses and Startups
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including VIET SEO Ventures, to optimize websites.
Major factors involved in On-Page SEO:
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At VIET SEO Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumVIET SEOces.
Major factors involved in Off-page SEO (Link Building)
Setting up a link building strategy
Competitor Analysis
Manual Blogger Outreach
Broken Link Reclamation
Disavow Spammy Backlinks
Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.
The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
Major factors involved in Technical SEO
Page Speed Optimization
Fixing 4xx and 3xx Errors
Log File Analysis
Sitemap Integration
Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.
Due to this optimizing your small business website for local search is of utmost importance.
Getting enlisted in Google My Business with proper NAP and other local SEO optimization practices have to be put in place to ensure your business gets featured for the local search queries entered by the target audience.
To do all the optimization mentioned above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.
This is why you have to filter out the best affordable SEO services for fulfilling these local SEO requirements.
Major factors involved in Technical SEO
Local SEO Strategy for Links and On-Page Content
Google My Business Listing
Building Citations
Directory Listing
Content Writing Services
Getting the best content on your website remains critical as search engines have reiterated that only content that satisfies the user intent will rank higher.
Small businesses have to get their website content written by experts who know about the local culture and the thought process of the people you are targeting.
This is why native content writers are employed here at VIET SEO Ventures to get you the best content that speaks directly to your target audience.
We provide different options for our users to choose the level of the writer’s expertise.
This doesn’t mean that some of our writers are bad.
We have identified niche experts who have already earned credibility by publishing articles on websites like Forbes and Healthline, and naturally, they come at a premium cost.
One of the main advantages of SEO companies that offer Affordable SEO Services is that small businesses can choose what services they need and allocate a specific budget to it.
This gives the marketers and executives visibility on where their money is getting invested.
Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location.
A basic local SEO package might do the work.
Unfortunately, SEO agencies who approach potential small businesses try to rope them around the most premium package to the increased revenue share.
Here are some of the key findings:
Comparing the 500 top SEO agencies across the US, we found that SEO client is billed an average $100/hour to $200/hour depending on the SEO task entrusted.
Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services
It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.
However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency to achieve specific goals.
Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.
On the other hand, there are SEO agencies in Asia and especially in India, that offer low-cost SEO plans for small businesses.
However, these companies cannot promise quality, and keeping a tab of their SEO efforts may be difficult.
What you need is a balance of quality and affordability.
Affordable SEO services for small businesses should not focus on your search engine ranking alone but also think of how they can help your business grow.
If the agency doesn’t take an interest in learning how your business works, consider getting another service provider.
It is difficult for any SEO agency to help you grow if they don’t know your customers, business goals, and other existing marketing efforts.
You can get more insight on how to hire an SEO agency or a specialist in the video below.
Benefits of Starting an SEO Campaign With Affordable SEO Company
Affordable SEO Plans for small businesses
Technical and research phase completed by SEO specialists and SEO experts in India
SEO Content is written and proofread by native content writers and editors
24×7 Live Support
White Label Solutions for SEO Agencies
Since an VIET SEO agency, like VIET SEO Ventures, has a presence both in the US and India, they share the workload among experts located in both countries.
This method helps small business owners cut down the SEO cost by 50% when compared to what they end up paying the US counterparts.
For example, if a small business owner hires an SEO company based in the US for executing National SEO – focused on achieving SEO success across geographical regions, the cost may touch $600 – $700/month.
Check the SEO Agency’s Credibility
When he/she reach out to VIET SEO Ventures, which is one of the leading VIET SEO service providers, you can get the same package at $300/month.
When business owners ask SEO consultants to reduce the cost of SEO campaigns, rather than reworking the strategy, some of them may strike off a few optimization services to save hourly rates.
If you check the SEO pricing models followed by VIET SEO service providers, it will become evident that they provide SEO services at affordable rates without compromising on the services offered.
There are some genuine reasons why the cost of your SEO service may increase.
Reasons like high competition, global or national targets and goals, establishing brand awareness, etc. are some reasons why your SEO pricing packages may shoot up.
Why Some Websites Lose Rankings After Breaking up With an SEO Service Provider?
We have come across clients who complain they lost massive traffic after cutting ties with the old SEO agency.
How to Hire the Best Affordable SEO Services for Small Business?
This is one of the major concerns for small businesses, as some SEO companies try to lock them under their belt.
These companies engage in low link building tactics using the monthly amount that you pay them.
They buy links and pay a monthly premium to make sure that the links stay live.
The moment the client discontinues the monthly retainer program, the backlinks become inactive, and they start to experience a ranking drop.
This is the reason why it is highly recommended for small businesses to opt for manual blogger outreach services rather than link building.
In blogger outreach, the SEO agency will be entrusted to find bloggers in niche industries through manual outreach, thus making sure that whatever brand mentions you get stay live even though you decide to break away.
As we said earlier, the SEO industry has reached a saturation point, and many service providers will engage in a lot of chest-thumping about getting you top positions.
Thus, you have more options to try and evaluate before making the final decision and obtaining affordable SEO Services.
Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.
To get more Search Engine Optimization tips for small businesses, and to know about the VIET SEOdard average cost of SEO for small businesses, read our White Label SEO pricing Guide.
In this article, we have done an in-depth analysis by comparing the pricing of affordable SEO services and the ones provided by native companies.
Now that you know how to find affordable SEO services for your business, let me give you an overview of the services that you can choose to get the maximum ROI for your business.
If you search Google, you will find articles with tips and tricks to rank high on Google.
However, tips and tricks might work short term, but your small business needs are a concrete SEO strategy that can drive results.
There are a handful of optimization methods to rank your small business on Google, but the results of these methods are not quantifiable.
You have to ensure that the SEO services that you choose are result-oriented.
Look for the following factors when considering hiring affordable SEO services for your small business.
Almost all agencies boast about how they help websites to rank higher.
However, you want to know specifically about websites in your niche.
Ask the affordable SEO service provider for a niche-specific case study.
Check Their Blog Section
This might seem trivial, but most of the SEO agencies that are doing business for clients to ensure that they have a robust blog section.
They update about new challenges and opportunities in the blog to engage more with their existing clients and new ones.
This is a good indication that they have specialists in-house who know what’s in-vogue in SEO.
Check Online Reviews
Online reviews are a great way to judge the competency of an SEO agency.
A few negative reviews are common and sometimes are also an approval for the genuineness of the published reviews.
Do a detailed analysis of the reviews and check for bottlenecks that other clients faced before zeroing down on the agency.
Ask Them Which Tools They Use
Before you sign up, ask them for a quick analysis of your website or even your competitors’ if you are yet to build one.
Just don’t give the Analysis and Webmaster credentials yet.
Ask them to do an in-depth analysis using SEO tools.
This way, you can assess how the agency strategizes your campaign and analyzes the data before coming up with suggestions and conclusions.
Check the Quality of Content
The quality of the content cannot be compromised, as it is the pillar that holds SEO strong.
Make sure to ask the content samples and the websites for which the agency has already supplied the content.
This helps you to evaluate the quality of the content being delivered.
Check the In-House Team
Go through the agency’s website thoroughly and find the people behind the scene who are implementing SEO for you.
Ensure that the agency has in-house capability because agencies act only as mediators while the complete task is getting outsourced.
There are a handful of optimization methods to rank your small business on Google.
But the results of these methods are not quantifiable.
You have to ensure that the SEO services that you choose are result-oriented.
Now you are equipped with the vital knowledge to choose the best affordable SEO services for your small business.
By the way, you can choose VIET SEO Ventures as your SEO partner as we have been helping businesses of all sizes to rank higher on the search.
Just hit us up in the live chat, and our team will walk through the whole process we follow to rank business websites above their competitors.
The basics of search engine optimization
Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging).
The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.
Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."
As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.
Using this beginner's guide, we can follow these seven steps to successful SEO:
Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to VIET SEOd out in SERPs
We'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.
So, a unique business needs a unified SEO strategy that can take on the original Titan - Google.
But the better question is how do you identify the right digital blueprint or digital marketing mix to help you win on Google (and other search engines)?
Social media platforms can help amplify this effect by driving more traffic to the updated content on your site, attracting the attention of search engines in general.
SEO Vietnam’s content team researches, writes, and posts regular content to your site that is relevant to your readers and shows Google the keywords with which to rank your site.
These should also be shared across relevant social media platforms on the company’s profile in order to give your page a little boost.
Does SEO Really Make a Difference?
In simple terms, hiring a professional SEO agency that specializes in search engine optimization is a great idea.
SEO Firms that specialize in search engine marketing can identify the right structure and help you implement changes that will have a positive effect on your site.
However, not all SEO companies are the same, so take the time to learn about the best SEO company for you and how they can be assist you.
Imagine for a second that you own a flooring business in Washington DC and you want to focus on driving more sales through your website.
This means that you’ll need to find a reliable Washington DC SEO agency that understands local DC SEO ranking factors and how to implement the right adjustment on your site.
You’ll have to optimize your site and work with your online marketing company to design an approach that gets you to the top of the rankings in the Washington DC area.
Sure, you can opt for a local Washington DC SEO Company, but you shouldn’t limit your choices based on your location either.
SEO Vietnam specializes in helping companies rank for market relevant keywords at a city, state, or national level.
In the example above, our team would take the time to learn the ins-and-outs of your business and determine what your site needs to get to the top of Washington DC SEO rankings for the flooring industry.
Then, we’d implement the improvements, track the results, and keep optimizing until we achieve the top of the rankings.
How to Hire an SEO Firm
An SEO agency can help design and implement the best online marketing strategy for your company.
However, you have to take the time and find a firm that can gauge the competitive landscape and craft an approach that allows you to compete with the leaders in your industry.
In order to identify the best SEO agency, you should look for one that:
More helpful reading:
How to Hire a Marketing Agency (And Build Your Company)
Assigns You a Dedicated SEO Expert
Some companies share the workload between all of their specialists, which results in a chaotic structure.
At SEO Vietnam, we assign an SEO experts for each client, so you always have the same point of contact within our agency.
Is Focused on the Customer
Many marketing firms start with a customer-centric mentality, but this may shift depending on a variety of factors.
Instead, you should try to find an agency that is focused on customers and makes decisions based on achieving the objective set out from the beginning.
Provides Transparent Reporting and Regular Updates
There is nothing more frustrating than not getting updates about the performance of your SEO marketing strategy. For this reason, you need to partner with an agency that offers regular updates and transparent reporting.
Vanity metrics are easy to achieve, but they don’t translate to leads or sales.
Has a Proven Track Record
Opting for an experienced firm that has a proven track record will only increase your chances of success. Becoming a search engine optimization expert takes a lot of practice, so hiring a new firm may not generate the best results right away.
Having a good SEO strategy and working with an SEO firm is worth it because it yields organic traffic.
SEO targets unpaid traffic rather than paid traffic, which means that SEO is a holistic strategy to boost the quality and quantity of traffic to specific web pages. Strong SEO means that consumers more easily find your web pages.
Use our directory of SEO companies to find the best SEO firm for your project goals, budget, and timeline.
Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top SEO firm today!
SEO or Search Engine Optimization is the simple practice of optimizing a site for the search engine ranking.
SEO helps a website to be discovered in search engines by entering the relevant words or phrases. Optimizing the site for search engine ranking is important for all businesses as it will result in more leads and improved conversions.
Studies have shown that the websites which rank higher have greater chances of being clicked on by the prospective clients.
SEO Components
Search Engine Optimization (SEO) is important for all types of online businesses. The activity helps in improving the online visibility of a website. In many respects, SEO is at the heart of any online business strategy.
Two main activities that help in search engine ranking include:
On-site optimization: Optimizing website elements, including meta details and content for relevant keywords.
Off-site optimization: Refers to having links on external sites that point to your website.
On-site optimization is not that difficult. You can use plugins like Yoast SEO to optimize the website for search engine ranking.
On the other hand, off-site SEO is another ball game for which you need to take the help of professional SEO companies.
Both on-site and off-site optimization is important for search engine ranking. However, with increased competition, the value of off-site optimization increases significantly, as depicted in the below graph.
SEO for Home Service Companies
The Trades’ #1 SEO Agency Driving Business Growth
Your website is a powerful sales and marketing tool—if customers can find you online.
To increase monthly website traffic, calls, leads, and sales, contractors across the United States turn to Blue Corona for their home services SEO (search engine optimization) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services?
If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads and sales to your competition—guaranteed.
No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Vietnams SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
The Three Pillars of Successful SEO Services
SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo.
Vietnams SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
Improving keyword rankings on search engines
Generating more website traffic
Filling the top of your sales funnel with high-quality leads
Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
Optimize your company’s Facebook page for local SEO best practices
Discover, manage, and monitor local citation and backlink opportunities to build authority
Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
We’ll focus on your best customers, and then reverse engineer how those people would search when looking for you.
We also look at the top competitors in your industry to see what they are spending on for PPC, and which keywords they are naturally ranking for.
Once we narrow down this list, we extract all possible synonyms and variations.
We then look at the following to determine where to focus:
Results of ad spend for those keywords (if you have a PPC campaign running)
Monthly search volume in your target market
Relevancy: We help you see conversion-focused keywords versus informational searches
Difficulty: If your site is new, you should avoid difficult searches initially until you’ve built up authority in Google’s eyes
If you have a large number of products and services, we also look to initially focus on the certain areas of your offering:
Profitability
Less competition, unique offering
Highest historical conversion rates